There’s a lot of noise around alternative marketing strategies, and many businesses wonder if SEO still has a place in today’s digital marketing ecosystem.
Here’s the deal: SEO is still one of the most powerful tools in your marketing toolkit because search engines remain the go-to source for so many people looking for products and services to meet their needs. So, yes–SEO is as relevant as ever.
SEO has come a long way since it first began, and because it’s always changing, businesses have to stay on top of the latest trends to stay ahead.
This is why partnering with someone who has their finger on the pulse and is strongly connected to an SEO community permanently testing and searching for answers is crucial for getting things right for what works right now – we’re changing so fast that being three months behind means you’ll be left behind.
The Relevance of SEO
As long as people are using search engines to find things online, SEO is going to be relevant. Think about it: every day, people turn to search engines to discover new products, find services, or answer questions.
When your website ranks high on the search engine results page (SERP), you’re not just getting traffic–you’re getting the right kind of traffic. Being at the top means more visibility, more brand awareness, and more conversions. Without SEO? Well, you’re essentially waving ‘goodbye’ to a massive pool of potential customers.
What about Chat GPT and LLMs?
Understand the different types of search query. If you’re looking for the answer to a question (informational search), then you are likely to get a good answer from something like Chat GPT.
If you are searching for a brand or a tangible solution, then Google is still your best friend.
Savyy internet users know that LLMs still get things wrong.
If you have a business, you have a brand. Google loves brands and it is becoming increasingly keen to promote brands, over informational sites. What’s the point here? SEO is still something you want to use if you are running a business and building a brand.
How to Keep SEO Relevant
If you’re treating SEO as a one-time project, you’re missing the point. SEO is an ongoing process, one that requires constant adjustments and updates. But don’t worry–we’ve got you covered with some key tips to keep your SEO strategy fresh and effective:
Stay Updated on the Latest Trends
Is SEO a one time thing? Not even close. The SEO world is constantly shifting, with new trends, updates, and best practices emerging all the time. What worked last year might not work this year, and if you’re not on top of the changes, your site’s performance could suffer.
With a number of clients, I have hired and trained small in house teams to perform the main chunk of the work. My job then, is to come back to the client every 3-6 months and give training and updates on best practices. SEO is moving so fast, you need someone permanently poised to be on the bleeding edge of change, or you simply get left behind.
Create Quality Content
Here’s the truth: content is king, but only if it’s quality content. Don’t just pump out blog posts and articles for the sake of it; you need to create content that your audience actually wants to read–content that solves their problems, answers their questions, and provides value.
And yes, this means using the right keywords, optimizing meta tags, and including images that help tell your story.
Focus on User Experience
Think about the last time you visited a website that was slow to load or hard to navigate. Frustrating, right? Well, search engines feel the same way.
If your site doesn’t offer a smooth user experience, it’s not going to rank well. Google wants to show its users the best possible experience, and that means websites that load quickly, are easy to use, and keep visitors engaged.
Walk through your site like a customer would–check for any hiccups in the process and fix them. A seamless experience isn’t just better for your users; it’s better for your SEO, too.
Prioritize Mobile
We do everything on our phones now. If your website isn’t mobile-friendly, you’re missing out big time.
A responsive, mobile-optimized site is no longer a luxury–it’s a necessity. Google even prioritizes mobile-friendly websites when ranking pages, so making sure your site performs well on mobile is key to keeping your SEO relevant.
In Summary
At the end of the day, SEO is not just relevant–it’s crucial. As long as people continue to search for products and services online, SEO will remain a top priority for businesses.
If you want to get found and stay competitive, investing in SEO is non-negotiable. And if you’re wondering how to get started, why not reach out to the SEO experts at High Voltage? We’re here to help you navigate the ever-changing world of SEO and ensure your website stays ahead of the curve!